If there is one thing I’ve learnt over the last few years its the power of a strong brand. Build something creditable, cool and that speaks to people, if you work it well people will want to be part of it. Spend time understand who your audience is a create something that connects with them.
This also stretches to your own personal brand, think about what you stand for and how you want to be perceived, communicate with people and things that mean something to you, be true to yourself and represent “real”.
Max Clifford is one of the best PRs in the UK if not the world, creating brands from celebrities including Simon Cowell, Kerry Katona and Mohammed Al Fayed. Check out the video of Mr. Clifford giving you some advice on how to build your personal brand here http://youtu.be/u8t6i-fUwhQ
If your looking to develope your personal brand or a business brand why not have a meeting with one of the BiG! Team to see how we can help, check out www.thebigagency.net for some of our work or email hello@thebigagency.net
