Branded Entertainment

I love this series of marketing from Peugot on their “Let your Body Drive” campaign for 2012. The video features YouTube dance sensation Nonstop, aka Marquese Scott, and his disregard for gravity in a carpark, as he lets his body do the driving. The video was shot in one take with no edits, no visual effects and no pre-planned choreography…wow! The campaign, devised by Initials Marketing, EHS 4D and OMD and filmed by Rubber Republic.

The viral video was to celebrate the launch of the campaign has already gained 1million views and will translates to real world activity in  the “Let your Body Drive” live road show taking in seven UK shopping centres, including Bristol’s Cabot Circus, Birmingham’s Bullring and London’s Westfield.

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Creative Agency Grey smashed out another beautiful Lucozade campaign based around a dancer who emits coloured particles as he moves to the beat against a stark backdrop under the tagline “Witness My Revival”. The spot was rated so highly that it was even trailed by Channel 4 prior to its release.

BiG! Creative Score

4/5

We love this creative piece of advertising with Grey helping to bring Lucazade back into the limelight and away from just being a drink for people on hangovers!

BBC 6MUSIC BIRTHDAY- ORBITAL
To mark BBC 6 Music’s 10th Birthday Lauren takes the show to Maida Vale studios and is joined by ORBITAL dusting off their head torches and joining Lauren to perform tracks from their first new album in eight years. The Hartnoll brothers called it a day after 2004’s ‘Blue Album’, but after re-forming in 2008, April they now return with the LP ‘Wonky’.

ORBITAL PERFORM HALCYON (PT 2) LIVE AT MAIDA VALE

BiG! brought back Sunday Night Live for its first show of 2012 at its new home the Clapham Grand! We put together a packed line up of some of the UKs hottest acts including Terri Wlaker, Daley, Abel Miller, Josh Osho, Marger, Lioness and AL all with our Full live band all hosted by 1Xtra favourites Ace & Vis! Check out one of the videos below of Daley performing on the night and for info on how we brought the brand to life through creative content check out my post on Creative Event Promotion.

Making their much anticipated return, Gorillaz Sound System took over the 100 Club on Wednesday night and turned the venue into an audio visual feast for the eyes and ears. As the crowds clambered down the stairs, the band readied themselves behind the screen until the clock struck ten and the show jumped to life.

Kick starting the set with an exclusive play of the brand new, upcoming track for Converse, ‘DoYaThing’ featuring Gorillaz, Andre 3000 – and our DJ later in the evening – the one and only James Murphy, it energetically set the tone for an evening of celebration. As the infamous characters danced across the chiffon drape, the audience lapped up the sounds of Clint Eastwood, Kids With Guns, 19-2000 and Feel Good Inc creating an intoxicating atmosphere you had to be there to believe.

The band came off stage and screen to cheers and Om Unit took to the decks to keep the dance floor warm for special guest, James Murphy of DFA and LCD Soundsystem fame…. but before the evenings congregation got the chance to move to his choice collection of tracks, the night was touched with drama as a rogue fire alarm sent all 300 guests up on to the street until the all clear was given. Amid cheers, everyone raced back down to the darkness, the mood only heightened by the experience. James Murphy soon stepped up, his distinguished shape recognisable from behind the silk and his record collection taking centre stage as he spun the likes of Hall & Oates alongside some more recognisable DFA tinted sounds. The dance floor heaved, arms were held high and brand new camouflaged Converse soles left their mark long after the night drew to a triumphant close.

If there is one thing I’ve learnt over the last few years its the power of a strong brand.  Build something creditable, cool and that speaks to people, if you work it well people will want to be part of it. Spend time understand who your audience is a create something that connects with them.

This also stretches to your own personal brand, think about what you stand for and how you want to be perceived, communicate with people and things that mean something to you, be true to yourself and represent “real”.

Max Clifford is one of the best PRs in the UK if not the world, creating brands from celebrities including Simon Cowell, Kerry Katona and Mohammed Al Fayed. Check out the video of Mr. Clifford giving you some advice on how to build your personal brand here http://youtu.be/u8t6i-fUwhQ

If your looking to develope your personal brand or a business brand why not have a meeting with one of the BiG! Team to see how we can help, check out www.thebigagency.net for some of our work or email hello@thebigagency.net

After having already built Ciroc into one of the most successful Vodka brands, Hip-hop mogul Sean “Diddy” Combs told wants to expand his role in the liquor industry. Combs also spoke of transitioning out of the music industry onto the big-screen, where he’s also been successful as a television executive producer.

Google has launched a new music service to take on iTunes, MySpace, and Amazon in the battle for your digital download pounds.

Called simply “Google Music,” the product was designed to chip away at competitors’ base markets. Songs — 13 million eventually, eight million today — will be available for download at costs similar to iTunes. Artists, for a $25 fee, will be able to start their own pages, with free streaming music, much like they currently do on MySpace.

Downloads will be stored in the user’s “Music Manager,” which Google says will be compatible with an iTunes library.

In a bid to lure away Apple’s famously loyal fan base, Google has put 20,000 songs online for free download right away. Artists including The Rolling Stones, Coldplay, Pearl Jam, Busta Rhymes (who was in the room for yesterday’s announcement), Dave Matthews Band, and Shakira have all gone in on the game and made available live albums.

Sony Music, Universal and its EMI division, among other, smaller labels are bringing their considerable back catalogs to the project. Missing still is Warner, meaning no chance, for the time being, to hear or download artists like Snoop Dogg and Wiz Khalifa.

In a jab at Facebook, which has entered the digital music arena with its partnership with Spotify, Google will also allow users of Google+, the company’s embattled social networking venture, to get a free play of any song or album purchased by someone in their “circles.”

Google vs iTunes- First Round knock down for iTunes but Google gets up and in true Rocky style wins the fight ………ADDDRRRIIIIAAAAANN!